The Hidden Math Behind PPC: Why ROAS Alone Cannot Guide Your Strategy

The Hidden Math Behind PPC: Why ROAS Alone Cannot Guide Your Strategy ROAS has become one of the most quoted numbers in digital advertising. It is simple, clear, and easy to compare. If you spend 1,000 dollars and make 3,000 dollars back, your ROAS is 3. If you spend the same amount and make 10,000 […]