eCommerce / Baby & Children's Products
From Micro-Budget to 11.88x ROAS on Meta Ads
Baby & Children's Products Store•eCommerce
The Challenge
An online baby products store had Meta Ads campaigns on a micro-budget of €30–44/month, generating minimal results — just a few purchases per month with inconsistent ROAS. The tiny budget gave the algorithm insufficient data for effective optimization.
- Micro-budget of €30–44/month on Meta Ads
- Only 3 purchases per month on average from Meta
- Algorithm lacked enough data for optimization
- Competitive vertical — baby & children's products on Meta
Our Solution
01
13x Budget Scale-Up
We grew the monthly budget from ~€40 to ~€520 — a 13x increase to give the algorithm sufficient data volume.
02
Advantage+ Shopping Restructure
We restructured campaigns on Advantage+ Shopping with full catalog integration and proper conversion tracking.
03
Targeting Informed by Google Ads Data
We refined audience targeting based on existing data from the client's Google Ads campaigns.
04
Scaling with Minimum ROAS Threshold
We scaled gradually while maintaining a minimum ROAS threshold, ensuring profitability at every growth step.
Results Achieved
0x
Peak Month ROAS
4.17x→11.88x
0+,%
Purchases/Month Growth
3/month→180/month
0x
Average ROAS (14 months)
Inconsistent→7.03x
0€K
Total Revenue
Minimal→€27,277
“From 3 purchases a month to 288 in a single month — with nearly 12x ROAS. Meta Ads proved to be an extraordinary channel when given the right budget and structure.”
Store Owner
Baby & Children's Products Store