Digital Marketing Glossary

A method of comparing two versions of an element to see which one performs better.

Audiences built by ad platforms that resemble your existing customers.

The amount an advertiser pays for each click on an ad.

The average cost to acquire one conversion (sale, lead, signup).

The cost for 1,000 impressions of an ad.

The percentage of people who click an ad out of everyone who saw it.

A desired action a user takes on your site (purchase, form submission, etc.).

A Google Ads feature that uses hashed first-party data to improve conversion measurement.

A Meta tracking code installed on your site to measure conversions and build remarketing audiences.

A structured file containing product information, used by Google Shopping, Meta Catalogs, etc.

The latest version of Google Analytics, built on an event-based data model.

The Google platform where you manage your product feed for Google Shopping.

Product ads showing image, price, and store name directly in Google search results.

A tag management system that lets you add tracking codes without editing your site's source code.

The number of times an ad was displayed on users' screens.

A key metric used to evaluate the success of a campaign or strategy.

The destination page users reach after clicking an ad.

An automated Google Ads campaign type that serves ads across all Google channels.

A quality rating assigned by Google Ads to your ads, on a scale of 1-10.

The percentage of visitors who complete a desired action on your site.

The number of unique people who saw your ad.

The strategy of showing ads to people who previously interacted with your site or brand.

The revenue generated for every euro spent on advertising.

Net profit relative to total investment, expressed as a percentage.

Text ads that appear in search engine results (Google, Bing).

A tracking method where data is sent through your server, not directly from the browser.

Automated Google Ads bidding strategies powered by machine learning.

TikTok tracking code installed on your site to measure conversions from TikTok Ads.

Tags added to URLs to track traffic sources in Google Analytics.

The average value of an order, calculated as total revenue / number of orders.