eCommerce / Gardening
From Underperforming Campaigns to Over €400K Revenue via Google Ads
Online Gardening Store•eCommerce
The Challenge
A seasonal online gardening store had active Google Ads campaigns, but results fell short of potential. The account needed a complete rebuild to navigate extreme seasonality and scale revenue while maintaining a strong ROAS across a catalog of thousands of plants and bulbs.
- Existing Google Ads campaigns underperforming their potential
- Extreme seasonality with spring and autumn peaks
- Vast product catalog — thousands of plants, bulbs, and trees
- Complete restructuring needed for maximum profitability
Our Solution
01
Performance Max Rebuild with tROAS
We rebuilt the account on a Performance Max foundation with tROAS bidding, letting Smart Bidding optimize toward revenue — not just conversions.
02
Progressive Category Segmentation
We segmented pMax campaigns by product category — fruit trees, ornamental plants, flower bulbs — giving the algorithm clearer signals.
03
Shopping Only pMax + Search
We added a Shopping Only pMax campaign for high-intent product searches, plus dedicated Search campaigns for key categories.
04
Display + Demand Gen Remarketing
We deployed a Display and Demand Gen remarketing strategy to re-engage past visitors and maximize conversions.
Results Achieved
0x
Peak ROAS
Below 3x→14.96x
0€K+
Total Revenue
Underperforming→€409,479
0x
Average ROAS
Unoptimized→6.22x
0,
Peak Conversions/Month
Limited→2,067
“The complete account rebuild turned our gardening store from an underperforming channel into a profitable year-round eCommerce business.”
Store Owner
Online Gardening Store