eCommerce / Gardening
€480K Revenue and 13,000+ Purchases via Meta Ads
Online Gardening Store•eCommerce
The Challenge
An online gardening store was already performing well on Google Ads but needed to diversify its paid acquisition channels. Meta Ads offered the chance to reach gardening enthusiasts through visual campaigns — but extreme seasonality demanded careful budget management.
- Untapped Meta Ads channel, all acquisition on Google Ads
- Extreme seasonality — spring and autumn peaks, summer pause
- Vast catalog of thousands of products requiring feed optimization
- Need to build Meta as a profitable secondary channel
Our Solution
01
Advantage+ Shopping & Dynamic Catalog Launch
We built the Meta account on Advantage+ Shopping and dynamic catalog campaigns, leveraging the extensive feed of thousands of plants.
02
Aggressive Seasonal Scaling
We allocated budget following the seasonal curve: €14,740 in March (spring season), pullback in summer, re-scaling to €9,480 in November.
03
Video Campaigns for Awareness
We used video campaigns for awareness during key planting periods, feeding the top of the funnel.
04
Catalog Remarketing for Conversions
We deployed catalog remarketing to convert returning visitors, keeping ROAS positive even in the off-season.
Results Achieved
0x
Average ROAS (14 months)
Non-existent channel→4.97x
0€K
Total Revenue
€0 (Meta)→€497,760
0x
Peak Month ROAS
—→8.84x (Mar)
0,
Total Purchases
0→13,030
“Meta Ads became a powerful complementary channel alongside Google Ads. Even in the off-season, the remarketing engine keeps converting year-round.”
Store Owner
Online Gardening Store