eCommerce / Plants & Garden
From a Brand-New Account to €14,500/Month in 8 Months
Plants & Garden Store•eCommerce
The Challenge
A gardening eCommerce brand needed to build a Google Ads channel from scratch. As a new store entering a competitive market, the challenge was building momentum — with no conversion history, no audience data, and no account learning.
- Brand-new Google Ads account, launched from zero
- No conversion history or audience data
- Competitive market with established players
- Need to become profitable fast while building a data foundation for Smart Bidding
Our Solution
01
Performance Max Launch
We launched with Performance Max campaigns using Maximize Conversion Value bidding, letting Google's algorithms learn from the product feed data.
02
Aggressive Peak-Season Scaling
We scaled spend aggressively during the spring season, capitalizing on surging demand for plants and seeds.
03
Proportional Off-Season Pullback
We reduced spend proportionally during summer, maintaining profitability and prepping the account for re-scaling.
04
Re-Scaling for Autumn Season
We ramped up again for the autumn planting season, with the account benefiting from accumulated data and optimized algorithms.
Results Achieved
0€,
Peak Monthly Revenue
€0→€14,584
0€K
Year 1 Revenue
€0→€49,403
0x
Average Annual ROAS
New account→2.37x
0x
First Full Month ROAS
0→3.89x
“We went from zero to nearly €50K in revenue in year one. The account was profitable from the first full month — exactly what we needed as a new brand.”
Store Owner
Plants & Garden Store