eCommerce / Musical Instruments
Doubling Conversion Volume While Cutting Costs by 52%
Musical Instruments Store•eCommerce
The Challenge
A niche eCommerce store specializing in musical instruments had active Google Ads campaigns with inconsistent results. Cost per conversion was volatile, and ROAS had significant room for improvement.
- Inconsistent conversion volume from month to month
- Volatile and unpredictable cost per conversion
- Positive ROAS but with major growth potential
- Highly specialized niche — rare and specialty musical instruments
Our Solution
01
Complete Account Restructure
We restructured the account from a general approach to a focused strategy, rebuilding the campaign architecture for maximum efficiency.
02
Budget Optimization & Reallocation
We reduced the monthly budget from ~€1,300 to ~€560–780, focusing every euro on the highest-converting products.
03
Bidding & Targeting Optimization
We refined bidding strategies and tightened targeting to the products and audiences with the highest conversion rates.
04
Focus on Top-Performing Products
We identified that the niche didn't need more impressions — it needed smarter allocation for every euro spent.
Results Achieved
0x
Peak ROAS
7.74x→18.89x
0+%
Conversion Value Growth
€5,365→€15,800
0-%
Cost per Conversion Reduction
€3.43→€1.63
0x
Average Annual ROAS
—→11.26x
“Cost per conversion dropped over 50% while sales volume nearly tripled. Exactly what we needed to scale a niche business profitably.”
Store Owner
Musical Instruments Store