Online Education / Music
15.3x Annual ROAS for a Global Music Education Platform
Music Education Platform•Online Education
The Challenge
An online music education platform targeting a global English-speaking audience had Google Ads campaigns with a high cost per conversion and inconsistent tracking, with months showing zero conversions.
- High cost per conversion ($1.70–$2.80 depending on month)
- Inconsistent tracking — months with zero reported conversions
- Global English-speaking audience, hard to target efficiently
- Ultra-specialized niche — online music lessons
Our Solution
01
Conversion Tracking Overhaul
We rebuilt the conversion tracking setup to ensure consistent measurement and reliable data every month.
02
Campaign Mix Optimization
We optimized the campaign mix across Performance Max, Search, and Display, focusing on the channels with the highest ROI.
03
Keyword & Audience Targeting
We introduced sharper keyword and audience signal targeting, focusing on users most likely to convert.
04
Budget Scaling with Efficiency
We doubled the monthly budget, making sure every added dollar delivered value — from ~$2,270 to ~$4,850 per month.
Results Achieved
0x
Annual ROAS
—→15.3x
0$,
Annual Revenue
Inconsistent→$80,804
0+
Peak Conversions/Month
43→100+
0+%
Budget Growth
$2,270/month→$4,850/month
“Tracking finally works correctly, and cost per conversion dropped dramatically. We can scale with confidence knowing every dollar invested drives real results.”
Platform Founder
Music Education Platform