What Are Pinterest Catalogs?
Pinterest Catalogs automatically turn your products into Product Pins that surface in the discovery feed, search results, and visual recommendations. Each Pin shows the price, availability, and a direct link to your product page.
Pinterest stands apart from every other social platform: users come with intent. They actively search for inspiration and plan purchases. Unlike other networks where ads interrupt the experience, your products on Pinterest blend naturally into the discovery process.
On Pinterest, your products are not ads. They are shoppable inspiration.
Why You Need Pinterest Catalogs
Pinterest is the only platform where users actively seek new products and plan future purchases.
89% Purchase Intent
89% of Pinterest users use the platform for shopping inspiration. That is the highest purchase intent rate of any social platform.
Content That Keeps Working for Months
A Product Pin stays relevant and drives traffic for months, unlike Facebook or Instagram posts that fade in hours. Your ROI compounds over time.
Premium Lifestyle Positioning
Pinterest lets you showcase products in aspirational contexts: home design, fashion, cooking, travel. Your products become part of a desired lifestyle.
Higher Average Order Value
Pinterest shoppers spend 40% more per order on average compared to other social platforms, driven by a planning mindset and aspirational curation.
What We Do
Complete Pinterest catalog setup and optimization for discovery and sales.
01
Pinterest Catalog Setup
We create and connect your product catalog to your Pinterest Business account, configure the data source, and set up automatic update schedules.
02
Product Pin Optimization
We optimize every Product Pin with descriptive titles, keyword-rich descriptions, correct categories, and high-quality lifestyle images that inspire saves and clicks.
03
Strategic Product Groups
We segment your catalog into relevant groups for differentiated campaigns: seasonal collections, product categories, price ranges, or themed collections.
04
Pinterest Shopping Campaigns
We set up and optimize Shopping campaigns that promote your Product Pins to relevant audiences, using interest-based, keyword, and lookalike targeting.
05
Pinterest Tag Integration
We implement the Pinterest Tag on your site for conversion tracking, retargeting audience creation, and algorithmic campaign optimization.
06
Seasonal Strategy and Reporting
We monitor Product Pin performance and adapt your strategy around Pinterest's seasonal trends, where planning starts 3-4 months ahead of key events.
Proven Results
Performance gains our clients achieve through Pinterest catalog optimization.
0%
Purchase intent among Pinterest users
0x
Content lifespan vs. other social platforms
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Higher average order value
Frequently Asked Questions
Visual and lifestyle products excel: fashion, home decor, cosmetics, jewelry, gourmet food, wedding and event supplies. Essentially any product that can be presented in an aspirational context.
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