What Are Enhanced Conversions?
Enhanced Conversions is a Google Ads feature that improves conversion measurement accuracy by sending hashed first-party data (email, phone, address) to Google. This data is matched against Google accounts to attribute conversions that would otherwise be lost.
In a world where third-party cookies are disappearing and more users block traditional tracking, Enhanced Conversions bridges the gap between on-site actions and Google Ads data. All data is SHA-256 hashed before transmission, ensuring complete protection of personal information.
Recover invisible conversions — accurate data without compromising privacy.
Why You Need Enhanced Conversions
Up to 30% of conversions can be lost to cookie blocking. Enhanced Conversions recovers that data and supercharges your campaign optimization.
Recover Lost Data
By matching first-party data with Google accounts, you recover up to 30% of conversions that traditional cookie-based tracking misses entirely.
Superior Smart Bidding
With more conversion data available, Google Ads Smart Bidding makes better decisions — lowering your cost per conversion and improving ROAS.
Privacy Compliant
All data is SHA-256 hashed locally before transmission. Google never receives personal data in plain text — everything stays secure and GDPR-compliant.
Simple Setup, Major Impact
Implementation happens through GTM or API with no major site changes, but the impact on data quality and campaign performance is significant.
What We Do
Complete Enhanced Conversions implementation — setup, testing, and validation for maximum data accuracy.
01
Existing Tracking Audit
We analyze your current conversion tracking setup to identify what data you're losing and where Enhanced Conversions will have the biggest impact.
02
GTM Implementation
We configure Enhanced Conversions in Google Tag Manager, capturing first-party data from your site's forms and sending it hashed to Google Ads.
03
First-Party Data Matching
We optimize data collection (email, phone, address) from key funnel points — contact forms, checkout, registration — for maximum match rates.
04
Secure SHA-256 Hashing
We implement SHA-256 hashing of all personal data before transmission, ensuring GDPR compliance and complete protection of user information.
05
Validation & Diagnostics
We use Google Ads Diagnostics to validate the implementation, check match rates, and resolve any configuration errors for maximum accuracy.
06
Ongoing Monitoring
We monitor match rates and Enhanced Conversion volume, adjusting the setup to maintain optimal performance over time.
Proven Results
Enhanced Conversions recovers lost data and transforms Google Ads campaign performance.
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More Conversion Data
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Match Rate
0Privacy
GDPR Compliant
Frequently Asked Questions
Absolutely. All personal data is SHA-256 hashed locally in the user's browser before being sent to Google. Google only receives hashes, never plain-text data. The implementation fully complies with GDPR and ePrivacy requirements.
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