Google Tag Manager (GTM) is a platform that lets you add, modify, and manage tracking codes (tags) on your site without direct code changes. It supports Google Ads, Meta Pixel, GA4, Microsoft UET, and any custom tag. GTM Server-Side provides an extra layer of control and privacy.
With GTM, you can add Meta Pixel, Google Ads Conversion Tracking, and Microsoft UET in a single day — without contacting developers. Any future change is also made from the GTM interface.
The latest version of Google Analytics, built on an event-based data model.
A Meta tracking code installed on your site to measure conversions and build remarketing audiences.
A Google Ads feature that uses hashed first-party data to improve conversion measurement.