Enhanced Conversions is a Google Ads feature that sends first-party data (email, phone, address) in hashed form (SHA-256) to Google, enabling more accurate conversion attribution. It is critical as third-party cookies are phased out and tracking restrictions tighten.
After implementing Enhanced Conversions, an online store sees Google Ads reporting 18% more conversions because it can now track users who clicked on mobile but purchased on desktop.
A desired action a user takes on your site (purchase, form submission, etc.).
A tag management system that lets you add tracking codes without editing your site's source code.
A Meta tracking code installed on your site to measure conversions and build remarketing audiences.