Performance Max (PMax) is a Google Ads campaign type powered by machine learning that serves ads across all Google channels simultaneously: Search, Shopping, Display, YouTube, Gmail, Discover, and Maps. It uses creative assets (text, images, video) and audience signals to find customers throughout the full funnel.
A Performance Max campaign for an electronics store receives assets: 15 images, 5 videos, 5 headlines, 5 descriptions. Google automatically combines them and serves them on the optimal channel, generating a 6.5x ROAS.