A product feed is a file (XML, CSV, TSV) containing structured information about your products: title, description, price, availability, image, category, EAN/GTIN, etc. It is the data source for Shopping campaigns on Google, Meta, TikTok, and Pinterest. Feed quality directly impacts product visibility and performance.
An optimized feed includes keyword-rich titles ('Red Silk Maxi Dress' vs 'Dress #12345'), detailed descriptions, multiple high-quality images, and all optional attributes filled in.