Google Merchant Center is the platform where you upload and manage your product information (product feed). This data powers Google Shopping campaigns, Performance Max, and free product listings. Merchant Center validates your feed, flags errors, and provides optimization recommendations.
In Merchant Center, you see that 15% of products are 'Disapproved' due to inconsistent pricing. You fix the errors and products become eligible for Shopping Ads within 24 hours.
A structured file containing product information, used by Google Shopping, Meta Catalogs, etc.
Product ads showing image, price, and store name directly in Google search results.
An automated Google Ads campaign type that serves ads across all Google channels.