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TikTok Pixel

TikTok Pixel is a JavaScript code installed on your site that tracks actions of users who come from TikTok Ads: page views, add-to-carts, purchases, form completions. The data is used for TikTok campaign optimization, remarketing, and building lookalike audiences.

Real-World Example

With TikTok Pixel configured correctly, you can see that users who watched your 15-second video convert 3x better than those who watched under 5 seconds, letting you optimize your creatives.

Related Terms

Facebook Pixel

A Meta tracking code installed on your site to measure conversions and build remarketing audiences.

Conversion

A desired action a user takes on your site (purchase, form submission, etc.).

Remarketing

The strategy of showing ads to people who previously interacted with your site or brand.

Related Services

TikTok Ads