A conversion is any valuable action a visitor completes on your site: a purchase, form submission, newsletter signup, document download, etc. Setting up conversions correctly in Google Analytics 4 and on ad platforms is essential for campaign optimization.
For an online store, the primary conversion is a completed order. But we also track micro-conversions: add to cart, product page view, checkout initiation — each helps algorithms optimize better.
The percentage of visitors who complete a desired action on your site.
A Google Ads feature that uses hashed first-party data to improve conversion measurement.
A Meta tracking code installed on your site to measure conversions and build remarketing audiences.