Microsoft Merchant Center
Microsoft Merchant Center Feed Optimization for Bing Shopping Campaigns
We unlock the untapped potential of Microsoft Shopping with optimized feeds, lower CPCs, and access to high-value B2B audiences. Easy import from Google Merchant and campaigns built for a market with less competition and stronger conversions.
What Is Microsoft Merchant Center?
Microsoft Merchant Center is the platform that lets you display your products in Bing Shopping results (Microsoft Shopping). With a significant market share, especially on desktop and in B2B segments, Bing gives you access to high-spending audiences and lower advertising competition.
The biggest advantage: if you already have a Google Merchant Center feed, importing it into Microsoft is fast and straightforward. We then fine-tune the feed specifically for Microsoft's algorithm to ensure peak performance on this often-overlooked platform.
Same great products, a fresh audience, at a lower cost per click.
Why You Need Microsoft Merchant Center
Microsoft Shopping offers serious competitive advantages that most of your competitors are ignoring.
CPCs 30% Lower Than Google
Less competition on Microsoft Shopping translates directly into lower cost per click. Your budget goes further and brings in more qualified traffic.
Premium Desktop and B2B Audiences
Bing is the default search engine on Windows devices and in corporate environments. You reach professionals and decision-makers with higher purchasing power.
Fast Import from Google Merchant
No need to build from scratch. We import your existing Google Merchant Center feed and adapt it to Microsoft's specific requirements.
Higher Desktop Conversion Rates
Bing users convert at a 25% higher rate on desktop, driven by a demographic profile with higher incomes and clear purchase intent.
What We Do
From import and setup to ongoing optimization for maximum ROI on Microsoft Shopping.
01
Feed Import and Setup
We import your feed from Google Merchant Center or build a dedicated one. We configure your Microsoft Merchant account, verify your domain, and set update schedules.
02
Microsoft-Specific Optimization
We adapt titles, descriptions, and categories for Microsoft's algorithm, which has different ranking factors than Google. Every optimization targets greater visibility on Bing.
03
Shopping Campaign Setup
We build Shopping campaign structures in Microsoft Ads with intelligently segmented product groups, differentiated bids, and settings optimized for the Bing audience.
04
Tailored Bidding Strategies
We implement Microsoft-specific bidding strategies: Enhanced CPC, Target ROAS, or Maximize Conversions, calibrated for this market's unique dynamics.
05
Microsoft Audience Network Expansion
We leverage Microsoft Audience Network integration to show your products across MSN, Outlook, and partner sites, extending your reach beyond search.
06
Comparative Reporting and Optimization
We track Microsoft Shopping performance alongside Google Shopping, identify growth opportunities, and continuously optimize for superior ROAS.
Proven Results
Performance benchmarks our clients achieve on Microsoft Shopping.
0-%
Lower CPC compared to Google Shopping
0+%
Higher desktop conversion rate
0%
Seamless import from Google Merchant
Frequently Asked Questions
Absolutely. Microsoft Shopping is an excellent complementary channel. With lower CPCs and different audiences, it adds incremental sales at a more efficient cost. Most of our clients see a higher ROAS on Microsoft than on Google.
Complementary Services
Discover other services that can amplify your business results.