What Is Microsoft Ads?
Microsoft Ads (formerly Bing Ads) is Microsoft's advertising platform. It serves ads across Bing, Yahoo, AOL, DuckDuckGo, and the Microsoft partner network. Though smaller than Google, it gives you access to a premium audience with higher purchasing power.
A major advantage is LinkedIn Audience Network integration, which lets you target by job title, industry, and company size — ideal for B2B. The Google Ads import feature makes campaign migration effortless, and CPCs run 20–35% lower in most industries.
Lower CPC. Less competition. Higher ROI.
Why You Need Microsoft Ads
The complementary channel that maximizes reach and cuts costs
Significantly Lower CPCs
Fewer advertisers compete for the same keywords. Cost per click on Bing averages 25–35% less than Google. That means more clicks and conversions for the same budget.
Premium B2B Audience
Bing is the default search engine on Windows computers and corporate devices. Bing users earn more and convert at higher rates, especially in the B2B segment.
Simple Import from Google Ads
Import your Google Ads campaigns into Microsoft Ads in a few clicks. Structure, keywords, ads, and extensions transfer automatically — saving hours of setup.
Exclusive LinkedIn Targeting
Microsoft Ads is the only search advertising platform that offers targeting based on LinkedIn data: job title, industry, company size. A unique advantage for B2B campaigns.
What We Do
Professional Microsoft Ads management — maximum value from every euro
01
Audit & Diversification Strategy
We evaluate whether Microsoft Ads fits your business, analyze Bing search volume in your niche, and build a strategy that complements your existing Google campaigns.
02
Google Ads Import & Optimization
We import your Google Ads campaigns and adapt them for the Microsoft ecosystem: adjust bids, exclude unprofitable terms, and optimize for the differences in Bing's audience.
03
LinkedIn Audience Targeting
We set up LinkedIn audience overlays for B2B campaigns: target by job title (CEO, CMO, IT Manager), industry, and company size for higher-quality leads.
04
UET Tag & Conversion Setup
We implement Microsoft UET (Universal Event Tracking) for precise conversion tracking, remarketing, and automated optimization based on high-value site actions.
05
Ongoing Optimization & Testing
We monitor performance, adjust bids differently from Google, test Microsoft-specific extensions (action extensions, multimedia ads), and optimize for the Bing audience.
06
Comparative Google vs. Microsoft Reporting
Our reports compare Microsoft Ads and Google Ads performance side by side: CPC, CPA, ROAS, and volume per platform, with budget reallocation recommendations.
Proven Results
Performance achieved through diversification to Microsoft Ads
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CPC vs. Google
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Average ROAS
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Less Competition
Frequently Asked Questions
Absolutely. Microsoft Ads does not replace Google — it complements it. You reach an audience Google does not cover (Bing, Edge, Windows users) at lower costs. Most of our clients see a CPA that is 15–25% lower on Microsoft Ads.
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