Server-Side Tracking is a data collection method where user behavior information is sent from your web server to analytics and ad platforms, instead of directly from the visitor's browser. This provides more accurate data, protection against ad blockers, and better control over shared data.
With Server-Side GTM, conversion data is sent from your server directly to Google Ads, Meta, and GA4. Result: 15-25% more conversions reported (because ad blockers cannot block server-to-server communication).
A tag management system that lets you add tracking codes without editing your site's source code.
A Meta tracking code installed on your site to measure conversions and build remarketing audiences.
A Google Ads feature that uses hashed first-party data to improve conversion measurement.